Monday, July 1, 2013

Customer Service-Don’t Be Afraid To Go Above And Beyond!

"Loyalty" is a word that you don’t hear often, and rarely experience in today’s day and age. At Wrap-Aholic! we strive to do business with our customers whenever possible. One of our favorite clients is O’Reilly Automotive. We have been doing their vehicle wraps and graphics for years, and have grown very fond of the relationship that we share with them.

Kyle Jenkins, the owner of Wrap-Aholic! asks his employees to please buy all of their automotive supplies at O’Reilly. I even buy all of the parts that I need from them when my truck is in the shop getting repaired, to make sure that O’Reilly gets my parts business. Tom and Barbara Kelley at Kelley’s First Choice Automotive know that it cuts into their profits when I buy my own parts, but they humor me because they appreciate my loyalty.   

Last Friday I went to my favorite O’Reilly Auto Parts store. It’s the one on the corner of Chestnut Expressway and Glenstone Ave. They are a happy, knowledgeable, and silly bunch of guys working there, and they always know me by name. I recently bought a mountain bike, and needed a receiver hitch for my 2013 Hyundai Veloster so that I can add a bike rack. I saw one on, but I wanted to buy from O’Reilly! The gentleman at the counter, Phillip, looked in his catalog and could not find the part. Then he called the warehouse. They could not find that they had the hitch for my particular vehicle. I told him that it was on, and he asked me who the manufacturer was. I told him and he called the warehouse again. Then Phillip tried to see if O’Reilly Automotive could order it for me on and possibly save me some money. He found out that they could not. In 10 minutes, Phillip tried in every possible way to help me. He literally exhausted every effort. I bought some car wax that I needed and one of my favorite O’Reilly employees named Dennis upsold me on the Meguiars paste. I am so glad because my wrapped car (photo above) now looks amazing. (Yes, we encourage you to wax your vehicle wrap)

Phillip at O’Reilly Automotive is a stellar employee. If all employees were so diligent, businesses would never fail. How are your employees treating your customers? Do you ever hire a shopping service? Perhaps you should.

I have been working with Kyle and Wrap-Aholic! for over 3 years now. I named and branded his business for him when he wanted to change the name from Truck Sign Design to something more catchy, that would let the masses know how passionate his company is about vehicle wraps. I am proud of the quality of the vehicle wraps and graphics, and the character of the employees. It makes my publicist job easy when I know that every customer will be THRILLED for choosing Wrap-Aholic! You can throw a rock and hit a sign company, but you would be hard pressed to find one that comes close to the high quality and integrity of Wrap-Aholic! We’d like to think that we are the “O’Reilly Automotive” of Vehicle Wraps and Graphics. And based on my recent and continued experiences with O'Reilly Automotive, that is very high praise.

Be "stellar," and surround yourself with greatness.


Jennifer Reisch


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