Friday, May 24, 2013

How much fun are you NOT having in your career?
“Work is a four letter word, and a bad day of fishing is better than a good day at work.”

Really? Is this what we are conditioned to believe? Or were these things written by someone who is just really unbelievably bad at their job?

I have often said that it is impossible to hate something that you are good at in this world. I mean I HATE rollerblading. I seriously despise it. I have never really spent the time to become accomplished in rollerblading. As a result I fall on my rear end, on my front end, skin my knees, and seriously fear my own death as the result of a tragic rollerblading accident.

If I were to practice and take the time daily, I would most likely be able to accomplish amazing rollerblading tricks on large wooden ramps in a year or so. I don’t really want that, but I could make it happen. As a result, I would look you in the eye and say, “Oh my gosh…I LOVE rollerblading!”

How often do we take the part of our career that we hate the MOST, and really focus on getting good in that area? How many months and years and repeated failures do we have on our emotional resume’ because we never took the time to become accomplished at something about our job that we hate? Guess what? We hate it because we have never dedicated the time not only to becoming adept in that area, but becoming REALLY good!

There is always that guy or gal at the office that repeatedly kicks everyone's butt in sales or performance. They appear to effortlessly coast through the day with pixie dust sprinkling their every move. We sometimes hate them. But everyone knows that we resent them for being able to do what we cannot…or HAVE NOT done. At some point in time, Joe or Josephine Pixiedust put in the time, the effort, and the conviction that it took to become good at what they do. Then it became a habit. So it was not effortless, and they never made a pact with Satan. They built a foundation, and now the upkeep is habitual. We need to emulate…not hate.

The most honest thing we can do with ourselves is to pinpoint what we do not like about our career and CHANGE it to something at which we excel. Dedicate the time to that part of your existence, and see what happens.

The best part of my job is hearing my Wrap-Aholic! vehicle wrap installers and designers tell me how much they LOVE their job!

We all know what THAT means.

Jennifer Reisch

Tuesday, May 14, 2013

When it comes to your business, how badly do you want to succeed?

Wrap-Aholic! Vehicle Wraps are quite possibly the best known way to brand your business in the history of advertising. If I took every client that I have ever had, and added up the amount of money that they have invested in magazine and newspaper advertising, I would get sick. In Southwest Missouri, your vehicle wrap or graphics will receive 8.5 MILLION views per year in a city of only 50,000 people. If you are in a city of 300,000 that amounts to 32 MILLION views per year! If you park your vehicle in a highly visible parking spot every time you go shopping, you can add even MORE to that sizable number. Ask yourself, "What is the shelf-life of my advertising dollar?" A five year Wrap-Aholic! vehicle wrap with a cost of 3000.00 will cost you 50.00 per month. You will reach 8.5 million people for only 600.00 per year! Vehicle wraps are the most effective way to build your business. I have worked in Advertising for over 20 years. The only advertising that I have ever found where a client NEVER tells me that they are not sure if its working or not, is vehicle wraps.

It’s funny to hear someone tell me that they won't put their business name or logo on their vehicle. They are afraid that they will drive aggressively, and that their business name will be viewable after they cut somebody off, or even flip somebody off in traffic. C’mon…REALLY?

Here is the black and white truth:

Your business is your livelihood. It's your kids college fund. It's your retirement. You can take it seriously enough to go the distance with vehicle advertising (yes, I wrap ALL my vehicles, and even wrapped my BMW in 2010), or you can sit back and let your competitors steal your market share with vehicle graphics, or a vehicle wrap. It’s up to you.

The other day I was at a stop light, and I let two cars out into traffic from a parking lot where they were waiting to merge. One of them called me from their cell and said thank you. You see, my phone number is included on my vehicle wrap. I’m not worried about who I might offend in traffic. I am conscious of who I might impress. I branded myself right then and there.

And you might like to know that Wrap-Aholic! has the best "Award Winning" designers, uses only the highest grade vehicle wrap materials, and services clients such as O'Reilly Automotive and Bass Pro Shops. You have probably see the NASCAR trailers that we completed for them in 2012.

Are you ready to make YOUR business famous? Call Wrap-Aholic! today. 417-862-6860